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A limited drop created for the release of the Ukrainian comedy “10 блогерят”.


In a world where kind words are rarer than sarcasm in the comments, we’re here to talk about simple things: comfort, honesty, and irony.


This drop is a kind of merch-response to those always ready to throw in a few more negative words in the comment section.


At its core is the signature cabanchi comfort: basic pieces made from soft knit fabric that the brand is loved for. Oversized T-shirts and sweatshirts with bold prints that speak for themselves.


The key messages of this drop:

– “Hate stops here” — a reminder that most negativity stays online and goes no further.


– “I don't meet your expectations” — a tongue-in-cheek take on ever-changing demands that shift faster than social media trends.


– A cap and tote bag with the print “I hate/love you” — an ironic message for those who just can’t resist hating.


This drop is about our guilty pleasure, about the haters who can’t imagine life without online battles. But more importantly, it’s about the fact that even in a world of endless comments, we can still choose which words to hold on to.


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